A9: The Future of Information Access?
"We go online to find things. Amazon's earlier decision to provide access to Web search alongside its integrated product search was a major recognition of that fact. Unlike those goofy 'search the Web' boxes some sites use that take you off the site, A9 combines search in the digital (Web) world with search in the analog (book) world. Because A9's Amazon searches can take you, literally, 'inside the book,' the search becomes a much more valuable a tool than simply searching the Web would have been.
Perhaps A9 is the beginning of deep Web integration with algorithmic Web search in a way that recognizes how people search."