Eurogamer.net | Microsoft set to offer XNA technology to consumer electronics rivals: "Microsoft is essentially bored with the current obsession surrounding console cycles, and the obsolescence that happens every five years. It likes the way the film industry does things - the way that grand old business manages to seamlessly project movies into every conceivable corner of the market, from the box office to the handheld and every point in between. It wants gaming to follow the lead of the movies, and coin in the bucks that having invisible standards brings. "


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