In Japan, Microsoft gives blogging a try | CNET

Speak of the devil...

"Microsoft is turning to Japan to launch its first blog service and aims to have 1 million users in the first year, intensifying competition with Google.

Web logs, or blogs, have been around for several years, serving as online journals for Web-savvy disseminators of information, ranging from personal ramblings and product reviews to social commentary.

But blogging drew renewed attention after Microsoft Chairman Bill Gates said in May that Web logs and the way they were distributed could be used as business communication tools, signaling Microsoft's growing awareness of blogging as both a potential threat and a new business opportunity. "

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