Gain insights into Web-viewing patterns
And the study says...
"Most of the results of the Eyetrack study reinforce conventional wisdom about the viewing patterns of Web site visitors, but with some interesting twists.
For example, the study confirms that visitors start in the upper-left quadrant of a typical page and then proceed to the right and down. The study confirms that observation by plotting the path of visitors' eye movements and how long their gaze stayed in each area."