Wired 13.01: The BitTorrent Effect: "Paradoxically, BitTorrent's architecture means that the more popular the file is the faster it downloads - because more people are pitching in. Better yet, it's a virtuous cycle. Users download and share at the same time; as soon as someone receives even a single piece of Fokkers, his computer immediately begins offering it to others. The more files you're willing to share, the faster any individual torrent downloads to your computer. This prevents people from leeching, a classic P2P problem in which too many people download files and refuse to upload, creating a drain on the system. 'Give and ye shall receive' became Cohen's motto, which he printed on T-shirts and sold to supporters."

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Published with permission from TechAdvisory.org. Source.