CMO | Creative Marketing Destruction | Add Water and Blog: "'We've got a content management system that would have cost $200,000 two years ago. The best part: I did it myself, in a week, over the holidays, while eating donuts,' says Andy Sernovitz, WOMMA's CEO.

What's happening with Sernovitz and WOMMA is just the tip of the iceberg. As blog publishing tools continue to improve, things are going to get messy and disruptive for the traditional Web site lobby. Don't shoot the messenger!"

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