Om Malik on Broadband | BrightCove, the new IP Video platform: "However, as Allaire explains it, Bright Cove will be quite different from the other two. Instead of developing a hardware platform, the company will base everything it does on open standards, and will essentially be a software platform that will run on any kind of device - Microsoft Media Centers to TiVo to connected DVD players. In other words, he is gunning for a market that is the super nova of consumer-acquired devices. "


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