With Partners Like Microsoft, “Who Needs Enemies?: …”
With Partners Like Microsoft, Who Needs Enemies?: "Enough is enough. Microsoft is getting ready to compete in the channel with its partners. End of equivocation.
Microsoft is new at selling services, so it may yet fumble this new effort. But even if it does, Microsoft's partners are going to feel the pressure.
Microsoft is already saying that it's no longer choosing partners based on their commitment to Microsoft products. The new gold standard is whether partners have vertical expertise.
At the same time, though, that's the same area that Microsoft is boosting its direct sales force. Ack! "