Wired News | Why Joost Is Good for TV:
Wired News: Why Joost Is Good for TV: "At Skype's sleek London headquarters, the two Vikings are penned in a small glass-walled conference room. Zennström is still under the gun to prove the wisdom of eBay's purchase. He has confidence, though, in his recipe for turning bit-powered ideas into money-spinning businesses. 'You can't just put a technology out there and hope there will be a business in it,' he says. 'You have to put together a whole consumer offering, a great instantaneous experience. A simple service that fills an obvious need and can be offered for free.'"