Small Change: Microsoft Wants Googles Analytics Audience

"Microsoft (MSFT) is setting up to fight it out with Google (GOOG) in the web analytics space, according to a post by web marketer David Naylor on his blog. Aside from being "KICK ARSE AWESOME" (his words), the product, called Gatineau, will offer features that Google Analytics doesn't, like breakdowns of the audience into age and gender and advanced funneling, by leveraging data that Microsoft keeps on its customers. I'm assuming that like Google Analytics, Gatineau would be free. "


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Published with permission from TechAdvisory.org. Source.