Microsoft to Pay $240 Million for Stake in Facebook
- New York Times

Well, this sure shakes up the advertising and web platform market. Facebook has made noises about wanting to be a web-based OS and development platform, but they won't get there alone. It is surprising that they seem to want to get there with Microsoft!

With Google and Yahoo! rounding out the major players, this MS/Fb alliance injects some needed competition into the the online advertising world. Google’s advertising platform has seen staggering growth without a corresponding innovation in advertising tools and services. Maybe this deal will prod Google into providing them. Yahoo? Maybe them, too.

Competition is a very good thing, indeed.

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Published with permission from TechAdvisory.org. Source.