Google Watch | Google vs. Microsoft | Meet Google: Search Giant, Monopolist Extraordinaire

"Microsoft also articulated (Word doc) how the combination of Google's vast ad networks with DoubleClick's publishing tools will give the company overwhelming chunks of the market.

In fact, I owe Microsoft thanks because I learned more about what Google's position in the market will look like once it tucks in DoubleClick from Microsoft than from what Google offered.

But the best part of these documents is not the detail, it's the prognostications that could shed light on just how ingenious (and perhaps, insidious) Google's ad plans are with DoubleClick..."

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