Rough Type: Nicholas Carrs Blog: McKinsey surveys the new software landscape
Softwares new battle lines are now becoming visible, report the consultants: "These trends – the growing acceptance of SaaS and SaaS platforms – are likely to create a tremendous battle between the largest software vendors and the newer SaaS providers. While each of these players has an advantage at one end of the spectrum large vendors such as IBM, Oracle, SAP and Microsoft do best in large enterprises, while SaaS “incumbents” such as Salesforce, NetSuite and RightNow are more in favor with small businesses, the real battle is in the mid-market space.


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Published with permission from TechAdvisory.org. Source.