Web 2.0 Can Give Consumers More Control over Health Care

We're seeing more and more activity in the Consumer-driven healthcare movement, and a lot of what Flock says in this article points to real value in applying this kind of technology to health care:

"Web 2.0 features like product and service ratings, information search, social communities, and tools are a natural evolution of health care technology, Flock said, and represent a new business paradigm that companies and institutions will have to adopt in order to remain competitive and relevant.

"The social relevance factor is a moving target, especially in health care, because it's in such an early stage," Flock said. The key is successfully reaching out to partners, customers and consumers, he said, and Flock cited HealthVault as one way Microsoft was reaching health care consumers."

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Published with permission from TechAdvisory.org. Source.