Social Media: Rolling with the changes | Lunch & Learn at i3 Business Solutions
Thanks to the great group who attended our Lunch & Learn session today. (And it was a beautiful fall day to get out of the office wasn't it?)
i3's Mike Ritsema introduced the session with the theme that "Things are changing" and that we all need to change and starting using this stuff to thrive and compete.
Mike introduced the main presenter Bill Chamberlin, Principal Consultant - Social Insights Practice and HorizonWatching Community Leader at IBM. As of 2009, Bill is part of IBM's Social Media Insights practice. This new practice for extracting business insights and value from social media marketing and online communities. Bill covered a point of view on how IBM approaches the social media 'communities space', which tools and platforms that are of business use, and what strategic decisions have to be made to use social media tools for customer support, marketing & promotions, and product development.
Brian Dokter of Thinkbox Creative then pulled all these concepts together by demonstrating how ThinkBox has linked (or 'federated') all their firms' social media tools so they can make one update and feed the update out throughout their website, blog, Blog, Facebook page, and more.
Setting it all up correctly is critical. Doing this takes time, experience and expertise, so we look forward to working with our customers and ThinkBox Creative to assist people interested in pursuing this in business.
Once again, thanks to all presenters and attendees.
Are you ready to get busy with it?
LinkedIn seems to be a clear winner for businesses interested in networking and marketing themselves online-- without spending a lot of time and money. For those of you ready to jump in, I found this great introduction on how to set up a compnay profile: HOW TO: Build Your Company’s Profile on LinkedIn.