At i3 we spent almost a decade on continuous process improvement around Checklist Process Excellence. In the last three (yes, 3) years we’ve worked hard on Raving Fans! client experience. We diligently work to embrace the balance of both: our clients’ raving fans experience – and – checklist process excellence.
Meanwhile, given all the distractions of life and the pursuit of happiness, we recall that we have a business to run here, payroll to make, families to support, and as technology marches on – innovation & improvements to invest in. We must execute every day to pay the bills and run the business!
Isn’t this the common journey of every business?
I submit that focusing on E3 will serve your business well.